 | |
| |
Writing Information & News
| |
|
|
|
 Write On! - Key Components of Successful Business Communication
Written communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most important aspects of your business. Good writing sets a positive tone and encourages people to enter into a relationship with you. It tells people that you have something worthwhile to offer them. Although writing style is a subjective preference, writing quality can be objectively defined. Three characteristics of good writing are that it is purposeful, compelling and clear. Purposeful - Every written communication has a specific purpose. It may be to inform, like a corporate newsletter, mission statement, or press release. It may be to explain, as a training manual, white paper, or business letter. Writing can also be used to motivate a sales team, instruct a student, or inspire social change. Identifying the specific purpose of your writing before you begin will make it easier to choose the most appropriate format and content. Compelling - Effective writing compels the reader first, to continue reading and second, to feel, think or act in a certain way. Marketing brochures, sales literature, proposals, resumes, even business cards, rely on the power of the written word to compel decisions and actions. Read your writing from your customer's perspective. Does it motivate you to act? Clear - The ever-increasing pace of business requires many of us to do more in less time. The clearer your writing, the easier it is for your readers to quickly understand and respond to your message. Whether you are writing for internal corporate communications or external promotion, clarity makes your writing more vibrant and memorable. Which writing projects should you complete yourself, and which should you outsource to a professional freelance writer? Consider these three questions: Do I have the expertise to write the most effective communication? Short, personal or proprietary communications, like agendas, meeting minutes and performance evaluations can easily and efficiently be completed in-house. Promotional or comprehensive corporate communications - such as press releases, sales and marketing materials, corporate newsletters, training manuals, and resumes - are often sourced to freelance writers who have the experience and creativity to maximize the impact of your written communication. A professional freelance writer who is skilled at combining the art of words with attention to detail gives you the freedom to focus on other aspects of your business. Partnering with a freelance writer for your corporate communications ensures that the first impression you make is a good one. Copyright ©2005 by Sally Bacchetta. All rights reserved. Sally Bacchetta - Freelance Writer/Sales Trainer Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales. You can contact her at sb14580@yahoo.com and read her latest column on her website.
MORE RESOURCES:
Heartless traffic agent Daniel Chu STILL writing off drivers after scuffle ... - New York Daily News
Google News |
|
|
|
RELATED ARTICLES
Writing Help Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees and their potential customers. The Self-indulgent Writier A writer can never be self indulgent whether writing fiction, non-fiction, or poetry. If one writes only to please one's self, the likelihood of publication becomes remote. Timer Magic for Writers If your writing muscle isn't in shape, writing a novel may seem like a sheer, unscalable cliff. ("Gee, I don't think I can write today. How To Identify Your Own Style Of Writing This article is to help identify which style, technique or strategy of writing that one may use. I will also help to understand the method in the way a writer writes and help in determinining which aproach may suite your needs. Keys to Characterisation Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the reader - fear, admiration, affection, laughter, horror? If the writer fails to make us care about the characters, no matter how ingenious the plot, we will toss the story aside without a second thought. 8 Quick Tips on Creating Vivid, Memorable Characters These 8 tips on using characters in your stories will help you make sure that readers are involved with your story people right from the start.Tip 1: Make sure that the reader knows as early as possible who the viewpoint character is in any scene. Uncommon Advice for Beginning Novelists 1) Convince yourself you want to do something else. If you don't succeed, proceed to number 2. Have You Tested Your Theme Against Your Plot? Creative Writing Tips -How we usually begin the preparation stage in the writing process is?We think of an idea for a storyWe think of a suitable themeWe plotOnce we come up with a theme and we begin plotting, we have to see how the theme and the plot match up. Sometimes as we plot we find that the theme we had initially chosen won't do. Creating Great Business Correspondence Obtaining the skills for writing good business correpondence is important; a job seeker needs to send customised job application letters. A secretary needs to send out an official invitation letter. Hey Cient, this is Me! Find Your Writing Voice and Sell Yourself In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. How Long is a Chapter? How long should your chapters be?I can't resist.. Pairs/Groups Of Words Often Confused - Part 4 of 6 LATER, LATTERLater means afterwards; latter is the second of two things."Later that day we went for a walk. Six Tips for Submitting Fiction - if you want it to get published You can learn a lot about what it takes to place a story in an ezine by starting up one of your own.Last month I started work on a new ezine for writers, which I intended to use to publish high-quality, contemporary fiction, from writers all over the world. Write For Yourself First It would be very selfless or noble of me to tell you that I have created my web site only to help you and the rest of humanity. The reason for me spending so much time and energy into my writing and this site is selfish. Five Tips to Find More Time for Your Writing Life When I asked new ezine subscribers, "What is your Number One writing question?" the answer came back loud and clear: "Time!"How do I find time to write? I'm busy all day -- and when I make some time, the phone rings or someone needs to see me right away.Here's how a coaching session -- or series of sessions -- might address these questions. Piecing It All Together There's a little known secret we writers like to keep to ourselves, because we fear that if word got out, readers would immediately become disillusioned and abandon us. It's not as bad as a reviewer spoiling a twist in the plot of a book, I suppose. Ten Tips To Get Started Writing Your Book You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.1. Why I Write Horror These are some of the snapshots I carry with me: My father coming up to visit me after first being diagnosed with leukemia. The visit was a surprise, and he brought a new computer with him. The Iniquitous Slip All the famous writers I heard of could paper the walls of their offices with rejection notices.Rejection slips are the bane of all writers, yet they are inevitable. Writing Is Not Life-threatening Some writers complain that writing is arduous work requiring long hours and little pay, which is often true especially for freelance fiction writers. Today, everyone wants to be a writer and with word processors and computers it is easy to put thoughts down, but it is not always effortless to be published unless one self-publishes or uses a vanity press.
|
| © Writing Information 2010 |